For the module Campaigns and Advertisement Design, our client was NESCAFE. They are one of the world’s leading F&B brands. However, there are problems regarding sustainability that may arise in the future with the brand’s current market.
With information given from the client, our team shaped our campaign objectives to:
1. Change the perception of NESCAFE iced white coffee from a traditional drink to a cool and hip.
2. Raise the awareness of NESCAFE iced white coffee and NESCAFE coffee can be versatile and consumed as cold beverage.
3. Increase the demand of NESCAFE iced white coffee in Out Of Home channels such as food outlets.
This proposal includes our pitch, collateral ideas and campaign strategy that was pitched to the client.
Our team made it into the finals out of 10 other teams and came in second in the final pitching.
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